Published 01. June 2016
These are the five most important P’s which come to mind when we talk
about Swissness. Swiss products have a high level of respect and popularity, but
defining terms like Swiss and Made in Switzerland is proving to be quite
The native Swiss explain what Swissness means to them
“Swissness is a synonym for innovation, exclusive products and
excellent services. It refers to a country that is rich in various cultures,
cosmopolitan and open to the world. In short, it is a term that is positive and
can be used to promote business.” Thomas
“Swissness is a word that is essentially self-explanatory: it means
anything and everything to do with Switzerland. It is Swiss tradition – Swiss
precision and perfectionism – not just in business, but also in everyday
life. It refers to high level of respect and popularity.” Matthias
“It is everything you imagine to be associated with Switzerland.
Tradition, food, culture… Rösti, Älplermagronen (Swiss Mac’n Cheese),
Bircher Muesli, Zopf (Braided Bread), Aargauer Rüeblitorte (Swiss Carrot Cake),
Fondue, and, of course, Swiss Chocolate, Swiss Watches, Swiss Knives,
Traditional Swiss Folk Music, Alphorn, Swiss Banks, Alps, St. Bernard Dog, Swiss
Open-Air Museum Ballenberg, The Gotthard-Pass in the Alps
“For both Swiss and foreign consumers and customers, Swissness brings
to mind a healthy, well-ordered, efficient world. It has connotations of
precision, meticulousness, reliability and thoroughness.” Magdalena
1. Combine carrots and nuts in a mixing bowl.
2. In a small bowl, combine flour with the spices and baking powder, then blend
into the carrot mixture.
3. Beat the egg yolks until thick.
4. Gradually beat the granulated sugar into the yolks, along with the lemon
zest and the Kirsch.
5. Beat this mixture until thick, then stir into the carrot mixture.
6. Beat egg whites in a clean bowl until stiff peaks form, then fold them
gently into the carrot mixture.
7. Grease pan (including the baking paper) and dust with flour. Shake pan to
make sure flour coat evenly.
8. Pour batter into the pan and bake in a preheated moderate oven at 350 °F
(180 °C) for 1 hour, or until a cake tester comes out clean.
If you would like to add icing, you will need 1 cup powder sugar, juice of
one lemon and milk or consistency. You can add the filling and little carrots of